Key People

Key People

Profile of CEO

Anshu Sarin

Anshu Sarin

Chief Executive Officer

A proven, high-energy, smart, entrepreneurial, C-level, travel and hospitality executive. Anshu has worked in hotel and airline industries in India. She possesses an exemplary track record of achieving significant and sustainable stakeholder value based on strong execution skills while maintaining a strategic focus. She is as comfortable in a board-level participation as she is rolling up her sleeves and working on operational challenges.
At Taj Group of Hotels, she worked across different markets and functions. During her time with the group, she successfully turned around two hotels - Taj Lands End, Mumbai and Taj Holiday Village, Goa. . At Kingfisher Airlines, she launched the pivotal award-winning Frequent Flier Program. Using a data driven analytical approach along with rendering the right service and product, she increased the repeat business in premium segment by 60%.
She joined Berggruen Hotels in 2014 as Chief Operating Officer. Since taking over as Chief Executive Officer in 2015 the company delivered an annual revenue growth of ~20%. Her core strengths are handling complex situations, creating brand equity, motivating the team, and leveraging technology to improve revenue, customer experience, and to reduce cost. She believes that these skills have helped her drive performance metrics that have played a key role in her professional success. Anshu is a member of Young President’s Organization (YPO). She also serves on the board of Raymond Apparel Limited as an independent director.
She received a Hotel Management certification from National Council for Hotel Management, Delhi. She also attended the Executive Management Program at SP Jain College, Mumbai. Anshu enjoys traveling, reading and fitness. She loves animals.

  • 01

    Feb
    2020

    #BossLady

    Wopreneur

  • 27

    Nov
    2018

    Arindaam Banerjeea joins Keys Hotels as GM-HR

    HR Katha

  • 01

    Nov
    2018

    Up for the challenge

    Publication : Travel Biz Monitor

  • 01

    Sep
    2018

    Power List 50

    Publication : Hotelier India

  • 27

    Nov
    2017

    Women in the hospitality industry

    Publication : Dainik Bhaskar - City Life

  • 28

    Sep
    2017

    Berggruen Hotels gets $30 million investment from promoter Berggruen Holdings

    Publication : hotelierindia.com

  • 07

    Mar
    2017

    Publication : Hospitality Talk

    Edition: Mumbai

  • 16

    Jul
    2015

    Expansion of Keys Brand

    Publication : Hotelier India

  • 06

    Dec
    2017

    The Future Lies In Small Towns

    Publication : BW Hotelier

  • 14

    Dec
    2017

    Spreading Wings

    Publication : Business India

  • 01

    Apr
    2018

    Travel Talk Magazine FICCI

    Publication : Travel Talk Magazine

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